digital marketing Archives

From Clicks to Cases: How One Personal Injury Attorney Grew His Firm with LawClicks

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From Clicks to Cases: How One Personal Injury Attorney Grew His Firm with LawClicks If you are a personal injury attorney struggling to get more cases or frustrated by marketing that does not deliver, this story is for you. Discover law marketing services that generate real clicks and real cases, and see how our ads […]

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Should Your Law Firm Use AI to Write Blog Posts? The Honest Pros & Cons (2025 Guide)

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Should Your Law Firm Use AI to Write Blog Posts? The Honest Pros & Cons (2025 Guide) Generative AI is transforming legal marketing, but law firms face unique ethical and strategic concerns that other industries don’t. The real question isn’t simply “Can we use AI to write legal blog posts?” It’s “How do we use it

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Stop Guessing. Start Winning: The Hidden Cost of “Set It and Forget It” Legal Ads

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Stop Guessing. Start Winning: The Hidden Cost of “Set It and Forget It” Legal Ads Why “Set It and Forget It” Marketing Hurts Your Firm If your law firm’s marketing has been running the same way for months without measurable results, it is time to take a closer look. Many firms rely on vendors

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How Google’s AI Overviews Are Stealing Law Firms’ Traffic and Why LawClicks Marketing Is the Solution

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How Google’s AI Overviews Are Stealing Law Firms’ Traffic and Why LawClicks Marketing Is the Solution The Rise of AI Overviews and the Fall of Organic Visibility Google’s rollout of AI Overviews has fundamentally changed how people search. Instead of showing a list of clickable results, Google now summarizes answers directly at the top

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LawClicks Marketing Unveils DeepSignal Targeting | Turning Intent into Impact with AI Ad Technology

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LawClicks Marketing Unveils DeepSignal Targeting | Turning Intent into Impact with AI Ad Technology Chicago, IL — October 21, 2025 — LawClicks Marketing, a leader in performance-driven legal marketing, today announced the launch of DeepSignal™ Targeting, its proprietary AI-powered ad technology platform designed to help law firms and brands identify, engage, and convert their most

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One Powerful Way to Elevate Your Law Firm’s Digital Marketing

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One Powerful Way to Elevate Your Law Firm’s Digital Marketing Let’s be honest, most firms aren’t getting the results they want from their marketing. Maybe you’ve tried Facebook ads, boosted a few Instagram posts, or uploaded a video to YouTube. Some firms even spend thousands on Google ads. And when those don’t deliver? Frustration sets in. Here’s

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How LawClicks Reaches Legal Clients Throughout the Entire Customer Journey

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How LawClicks Reaches Legal Clients Throughout the Entire Customer Journey Why First-Touch and Last-Touch Attribution Don’t Tell the Whole Story—And How LawClicks Fills the Gaps Throughout the Entire Customer Journey. When it comes to digital marketing, law firms often rely on attribution models to measure success. The problem? Many traditional models—like first-touch and last-touch attribution—oversimplify

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Why Law Firms Should LIMIT their Google Pay-Per-Click Advertising

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Why Law Firms Should LIMIT their Google Pay-Per-Click Advertising In the world of digital law firm marketing, Google Pay-Per-Click (PPC) advertising for attorneys is often touted as a quick way to drive traffic to websites and generate leads. However, for some law firms, this strategy may not always be the best investment. While PPC can

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Why Attorneys Need a Digital Marketing Strategy: How LawClicks Can Help Your Practice Grow

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Why Attorneys Need a Digital Marketing Strategy: How LawClicks Can Help Your Practice Grow In today’s digital age, it’s no longer enough for law firms to rely on traditional marketing methods like print ads or TV commercials. With the majority of potential clients turning to search engines and social media to find legal services, establishing

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How Tort Attorneys Can Leverage LawClicks Marketing to Get Cases

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How Tort Attorneys Can Leverage LawClicks Marketing to Get Cases Tort attorneys operate in a competitive field where the ability to attract and retain clients can make or break a practice. Effective law firm marketing is no longer just about visibility—it’s about connecting with the right people at the right time with the right message.

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