lawclicks

Should Your Law Firm Use AI to Write Blog Posts The Honest Pros & Cons (2025 Guide)

Should Your Law Firm Use AI to Write Blog Posts? The Honest Pros & Cons (2025 Guide)

Should Your Law Firm Use AI to Write Blog Posts? The Honest Pros & Cons (2025 Guide) Generative AI is transforming legal marketing, but law firms face unique ethical and strategic concerns that other industries don’t. The real question isn’t simply “Can we use AI to write legal blog posts?” It’s “How do we use it […]

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LawClicks Marketing

Stop Guessing. Start Winning: The Hidden Cost of “Set It and Forget It” Legal Ads

Stop Guessing. Start Winning: The Hidden Cost of “Set It and Forget It” Legal Ads Why “Set It and Forget It” Marketing Hurts Your Firm   If your law firm’s marketing has been running the same way for months without measurable results, it is time to take a closer look. Many firms rely on vendors

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Google AI Overviews

How Google’s AI Overviews Are Stealing Law Firms’ Traffic and Why LawClicks Marketing Is the Solution

How Google’s AI Overviews Are Stealing Law Firms’ Traffic and Why LawClicks Marketing Is the Solution The Rise of AI Overviews and the Fall of Organic Visibility   Google’s rollout of AI Overviews has fundamentally changed how people search. Instead of showing a list of clickable results, Google now summarizes answers directly at the top

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DeepSignal Targeting

LawClicks Marketing Unveils DeepSignal Targeting | Turning Intent into Impact with AI Ad Technology

LawClicks Marketing Unveils DeepSignal Targeting | Turning Intent into Impact with AI Ad Technology Chicago, IL — October 21, 2025 — LawClicks Marketing, a leader in performance-driven legal marketing, today announced the launch of DeepSignal™ Targeting, its proprietary AI-powered ad technology platform designed to help law firms and brands identify, engage, and convert their most

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Law Digital Marketing

One Powerful Way to Elevate Your Law Firm’s Digital Marketing

One Powerful Way to Elevate Your Law Firm’s Digital Marketing Let’s be honest, most firms aren’t getting the results they want from their marketing. Maybe you’ve tried Facebook ads, boosted a few Instagram posts, or uploaded a video to YouTube. Some firms even spend thousands on Google ads. And when those don’t deliver? Frustration sets in. Here’s

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What Personal Injury Attorneys Can Learn From Rolex’s Marketing Playbook

What Personal Injury Attorneys Can Learn From Rolex’s Marketing Playbook

What Personal Injury Attorneys Can Learn From Rolex’s Marketing Playbook Rolex is one of the most recognizable luxury brands in the world. Its reputation wasn’t built on craftsmanship alone—it came from decades of smart, consistent marketing. While law firms operate in a completely different arena, the principles behind Rolex’s success can provide a powerful blueprint for attorneys looking

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How LawClicks Reaches Legal Clients Throughout the Entire Customer Journey

How LawClicks Reaches Legal Clients Throughout the Entire Customer Journey

How LawClicks Reaches Legal Clients Throughout the Entire Customer Journey Why First-Touch and Last-Touch Attribution Don’t Tell the Whole Story—And How LawClicks Fills the Gaps Throughout the Entire Customer Journey. When it comes to digital marketing, law firms often rely on attribution models to measure success. The problem? Many traditional models—like first-touch and last-touch attribution—oversimplify

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Why Law Firms Should LIMIT their Google Pay-Per-Click Advertising

Why Law Firms Should LIMIT their Google Pay-Per-Click Advertising

Why Law Firms Should LIMIT their Google Pay-Per-Click Advertising In the world of digital law firm marketing, Google Pay-Per-Click (PPC) advertising for attorneys is often touted as a quick way to drive traffic to websites and generate leads. However, for some law firms, this strategy may not always be the best investment. While PPC can

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