How does the product work?

We leverage audience data (people that are actively searching for an attorney) and target them with our
client’s ads through our proprietary ad platform on over 9,000 premium websites.

How is LawClicks different than other products?

LawClicks leverages our own proprietary ad platform (Demand Side Platform and Data Management
Platform) which gives us the ability to buy digital ad inventory effectively – bid on digital media more
efficiently with a higher degree of precision. We’ve invested in building a custom DSP to gain greater
control, cost efficiency, and flexibility for our advertising clients.

Audience Intelligence – We leverage multiple sources of audience data to target consumers who are inmarket for an attorney as recently as today. Our platform uses real-time audience data to identify
shoppers actively searching for a specific attorney (i.e., car accident attorney). With insights into search
behaviors, interests, and purchase intent, we target customers who are ready to buy by using proprietary
data models.

One of the main differences between ad serving platforms and DSPs is the role they play in the
programmatic media buying process. An ad serving platform acts as a central hub for storing and
delivering ads, while a DSP acts as a tool for finding and buying ads.

We DO NOT buy keywords, so if a firm is currently leveraging pay per click (SEM) marketing, there will be
no overlap.

Ad Platform Integration – LawClicks leverages our custom ad-platform (DSP) to give your campaigns
unparalleled reach and precision. Our DSP approach ensures optimal placement on the most relevant
websites. With access to a network of over 9,000 trusted and high-traffic websites, your ads are
showcased in environments that drive engagement and conversions.

On-going Performance Optimization – Our system and team continuously monitor and adjust campaigns
for maximum ROI. With detailed analytics and reporting, you’ll know exactly how your ads are
performing.

Why should every law firm utilize LawClicks in their marketing strategy?

Law firms that want to win the online shopper leverage PPC, social media and SEO. Each of these tactics
can be an important part of an online strategy, but each have limitations and challenges. For example,
PPC campaigns are expensive, one keyword can cost over $100 per click. Social media only targets
people that are using specific platforms and can be expensive as well. Search Engine Optimization is
effective, but costs hundreds of thousands of dollars and takes a long time to outrank the websites
currently holding the top three positions.

LawClicks will increase the visibility of your firm and website, so you will attract more clients to your law
firm. Unlike the broad, unfocused reach of a billboard, which does have value, LawClicks empowers you
to target exactly the types of clients you want, people consuming content on the topics you want to win
on the internet. One of these clients might be your next multimillion-dollar case.

LawClicks isn’t just another marketing tool—it’s a cutting-edge targeting solution designed to help law
firms dominate their market. By combining AI-powered targeting and real-time bidding, LawClicks
delivers higher-quality clients and unmatched marketing efficiency.

What do you need for setting up a LawClicks account?

New accounts need to be logged into the iHeart dashboard. We need to have our Google Tag Manager
(GTM) placed on the website. We need to have editor access to their Google Analytics to set up
reporting.

What is the average set-up time for a new account?

Set up time is 7 business days. The best way to reduce set-up time is to include as much information in
the “notes” section as possible.

How much time does it take to change the landing page?

There is up to a 3-day turnaround time for a change in landing page implementation.

Can you just add LawClicks tags to their current GTM?

No, when configuring LawClicks, the program utilizes a Google Tag Manager container (GTM) to be able
to capture audience specific performance on your website and to optimize the overall marketing
approach. For continuous optimization, LawClicks requires complete control over our GTM rather than
adding tags to an existing GTM container. This also provides additional advantages:

Data Security & Control: A separate GTM container ensures that LawClicks only has access to our tags
and triggers required for the program and prevents unauthorized changes to your critical tracking
elements.

Improved Performance & Load Time: A dedicated GTM for LawClicks ensures that additional tracking
tags do not take priority over your primary GTM container’s tags, improving website performance.

Flexibility for Testing & Optimization: LawClicks requires management of our tags to test new
optimization strategies/techniques and other marketing tactics without interfering with the core
analytics setup. This allows for streamlining of any A/B testing and campaign adjustments.

By implementing a separate GTM for LawClicks, your firms maintain greater control, security, and
efficiency of their own GTM and allows LawClicks to maintain our continuous optimization strategy,
enhancing the overall performance of the program.

Who provides the creative for LawClicks?

If the firm has an agency that is currently doing their creative, they can provide the ads. If not, the
LawClicks team can create the ads. It’s helpful if the firm can provide their logo, colors, catch phrases or
any content for the ads.

Here are the LawClicks Creative Guidelines:

Required Materials
1. Logo: Provide a high-quality logo in PNG or JPG format.
2. Landing Page: Provide the desired URL for LawClicks ads to direct visitors to.
3. Headers: Provide one or two main headers that effectively communicate your message.
4. Sub-headers: Provide one or two sub-headers to support the main header and add more context.
5. Call to Action (CTA): Choose a clear and concise CTA (ex: “Free Consultation” or “Call Now”).
6. Design: We ask you to please select the desired complexity of the creative (1 for minimalistic, 5 for
detailed).

Defaults for Missing Content
If the headers, sub-headers, or CTA are not supplied, our team will create them for you based on your
site’s general message. If no landing page is specified, we will default to the home page.

Revisions Policy
1. Creative Revisions: You are allowed up to two revisions for changes related to font size, font type, and
overall ad design and composition.
2. Impact on Timeline: Each ad edit will add approximately 2-3 days to the onboarding process.

For the best performance, we recommend changing the creatives out once per quarter. If new creatives
are desired, please be sure to send all assets before the next quarter to operations@aimyes.com

What are the LawClicks ad sizes you need for the best performance?

300×250
728×90
300×600
160×600
970×250
970×90